DIRECTOR MARKETING STRATEGY

Company: Sedgwick
Location: Dallas
Posted on: October 29, 2024

Job Description:

Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It's an opportunity to do something meaningful, each and every day. It's having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive.A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you're someone who cares, there's a place for you here. Join us and contribute to Sedgwick being a great place to work.Great Place to Work -Most Loved Workplace -Forbes Best-in-State EmployerDirector Marketing StrategyPRIMARY PURPOSE OF THE ROLE: Serves as a strategic business partner to Sedgwick business unit leadership to develop tailored marketing strategies to support growth.ARE YOU AN IDEAL CANDIDATE? We are looking for enthusiastic candidates who thrive in a collaborative environment, who are driven to deliver great work, are customer-oriented and are naturally empathetic.ESSENTIAL RESPONSIBLITIES MAY INCLUDEPartners with business unit Presidents and company leaders in operations, sales, and client services to develop marketing strategies to support growth.Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings.Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches.Teams up with marketing center of excellence (PR, Digital/Social, Content, Conference) leads to ensure strong working knowledge of key marketing tactics.Follows existing brand guidelines and develops additional content guidelines to ensure consistency and brand voice across all channels.Manages execution against the overall content calendar and customer/client programs.Partners with the creative team to provide direction, ideate concepts, and bring campaigns to life.Collaborates with internal teams, including creative, marketing, and product teams, to ensure consistent brand messaging and user experience.Monitors and reports on digital content performance metrics and makes data-driven recommendations to optimize assets and improve user engagement.Leverages market trends to identify opportunities for new content and campaign development.Conducts research and analysis on industry and competitor trends to ensure our brand is showing up best-in-class.Translates existing customer insights into relevant marketing program implications.Conducts research, analyzing findings, making recommendations, ideating collaboratively with creative and overseeing projects through to completion.QUALIFICATIONSTen (10) years of related experience or equivalent combination of education and experience required. Experience as an account manager, planner or strategist at an ad agency or senior brand manager preferred.TAKING CARE OF YOUCareer development and promotional growth opportunitiesA diverse and comprehensive benefits offering including medical, dental vision, 401K, PTO and moreSedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.Taking care of people is at the heart of everything we do. Caring countsSedgwick is a leading global provider of technology-enabled risk, benefits and integrated business solutions. Every day, in every time zone, the most well-known and respected organizations place their trust in us to help their employees regain health and productivity, guide their consumers through the claims process, protect their brand and minimize business interruptions. Our more than 30,000 colleagues across 80 countries embrace our shared purpose and values as they demonstrate what it means to work for an organization committed to doing the right thing - one where caring counts. Watch this video to learn more about us. (https://www.youtube.com/watch?v=ywxedjBGSfA)

Keywords: Sedgwick, Mesquite , DIRECTOR MARKETING STRATEGY, Advertising , Dallas, Texas